Case Study

Critical marketing support for scientific data management system SaaS provider, CDD Vault

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Summary

CDD Vault simplifies the complexity of pre-clinical trial drug discovery, so scientists can focus on the research, not data management. Trusted by 100s of top organizations, the solution breaks down silos by storing both biology and chemistry data in a single, flexible, and secure system. Customers free up more time for drug discovery and enable more real-time collaboration for their research team.

“We needed a mix of project and technical program management expertise - and Revwisely got it done right.”

Abe Wang
Marketing Director
CDD Vault

Situation

CDD Vault, under the leadership of a seasoned marketing director and amidst rapid company growth, recognized the need for specialized marketing expertise to implement new initiatives effectively. The company's challenge was to find a way to execute these strategies without the time or resources to build an internal team.

Challenge

Led by a seasoned marketing director with biotech industry experience, CCD Vault sought help implementing marketing initiatives to support the company’s rapid growth. The company faced a wide range of marketing challenges. Like many, the company needed specialized expertise and project management skills, but did not have the resources or time to build an internal team. Working with an outside agency gave the company a fresh perspective, while putting in place execution processes necessary to support growth.

Solution

CDD Vault turned to RaaStr for a staff augmentation solution to provide marketing expertise and project management support. The focus spanned website migration, webinar creation and demand generation, event planning and logistics, ad development and paid media, and social media execution. The marketing resource was an extension of the team, reported to the marketing director, and worked directly with other marketing and sales team members. This approach gave CDD Vault the flexibility to adjust diverse marketing initiatives and priorities quickly without the commitment of hiring full-time employees.

Results

The use of staff augmentation gave CDD Vault much-needed execution support. Not only was CDD Vault able to quickly add a fresh perspective to its marketing team, but the company saved valuable time by not having to recruit, train, and manage the resources.

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