Scope 5 is a provider of sustainability tracking and data analytics software. The award-winning company helps businesses with ESG reporting and data collection. Customers can easily quantify their emissions while identifying opportunities to reduce waste and other resource use across their organization.

Historically, the company relied almost exclusively on sales-led outbound initiatives. This resource was expensive and failed to generate a sufficient return on investment. Scope 5 recognized the need for marketing expertise to help shape its marketing strategy as well as to spearhead its execution.

Scope 5 was encountering several challenges with its marketing at the time. The company struggled to reach decision-makers and influencers in their target accounts and stay engaged with those who were not ready to purchase. At the same time, Scope 5 lacked the skills and resources internally to make progress. Compliance with new GDPR rules added complexity.

Scope 5 engaged Revwisely for fractional marketing leadership and execution support. After gaining new insight from customer interviews, the product message was refreshed to Sustainability Software for ESG Reporting and supported by three benefits: take charge of complex data, gain insight, and drive action. Vital updates were made to improve the user experience, content, SEO, and calls to action on the website. Revwisely created and implemented a nurture strategy that incorporated A/B testing. Changes were made to Scope5.com to support GDPR compliance.

Results consistently outperformed industry standards. Taken together, these efforts led to a significant increase in overall product touchpoints and booked meetings.